Collaboration is key.

From initial meeting to final wrap-up, we are driven by our central philosophy of collaboration. The positive interactions between your team and ours create success.

LEARNING

The beginning of our process includes immersing ourselves in your culture and your project. We ask questions and listen to the stories you want to tell. These early discussions help us build a strong foundation on which to create a successful project. We identify and explore your audiences to achieve targeted messages.

IMAGINING

Our next steps delve into the visualization of the project. Through ideation and creative explorations we create impactful visual approaches that best suit the tone and needs of the project. Through collaborative feedback sessions, we refine our approach until we’ve created the most effective and engaging designs.

ACHIEVING

The final step of the project can look very different between interpretive plans, immersive exhibits, environmental experiences or mor traditiona marketing . Whatever the end product, the final phases are spent creating detailed plans, refining and polishing designs, and ensuring the execution meets everyone’s expectations.

Our Process

No matter the project, our thorough development process ensures a successful outcome.

Photo of the Gecko Group team at the John James Audubon Center exhibit.

Photo of the Gecko Group team in a development meeting with a client.

Photo of exhibit development planning sheets on windows.

Photo of the Gecko Group team at the Please Touch Museum Food & Family Exhibit.

Photo of the Terracotta Warriors of the First Emperor Exhibit.

Photo of the design and strategy process at a table.

Photo of a digital interactive screen set into the wall graphic in an exhibit.

Photo of Gecko Group at an Awards Ceremony.

Photo of Gecko Group presenting at a conference.

Our Four Guiding Principles

COLLABORATION

We integrate our process with your team. We work together to meet the goals and objectives of the project, as well as fit within your larger institutional goals.

CONTENT DRIVEN, RESULTS ORIENTED

Our approach is centered on the stories we want to share and the places we plan to share them. We lay a strong foundation of goals and outcomes to build upon throughout the process.

RESPONSIBLE STEWARDSHIP

We apply sustainable principles wherever possible, creating designs that are both environmentally and operationally responsible.

EFFECTIVE COMMUNICATION

Clear communication is key to effective collaboration. We track, record, and check all directives of the project at regular intervals, ensuring the full team is informed and engaged.

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