may 07 2009 april 20 2009 march 30 2009 february 2009 august 2007 august 2007 may 2007 april 2007 march 2007 february 2007 december 2006 august 2006 July 2006 January 2006 |
Gecko Group Helps WXPN Rock On….
When WXPN 88.5 FM decided to give its popular summer music festival a new name to reflect its partnership with an alternative rock station, as well as exciting new on-demand services, it turned to Gecko Group for a fresh new look for the event as well. Gecko Group’s solution? Update the festival’s signature logo– an acoustic guitar – by melding it with an electric guitar into an eye-catching new symbol for the festival, reflecting the station’s changes while reinforcing its commitment to quality music. The assignment also included designing all marketing materials for the event – now called the XPoNential Music Festival – including the program guide and other promotional elements, on-site banners, t-shirts, buttons and even tattoos, while incorporating the new logo. The new image was enjoyed by thousands of enthusiastic attendees during the 13th annual festival, held July 19-21 at Wiggins Park, located on the Camden Waterfront. |
