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...And Stroll Down Memory Lane
WXPN also recently charged Gecko Group with helping to spread the word about the station’s “885 Most Memorable Musical Moments,” a multimedia polling event where listeners list and discuss their favorite music moments. Using a logo the station created for the event last year, Gecko Group designed a phased postcard campaign to encourage the listening audience to participate in the musical countdown. Three compelling postcards were created, designed to solicit contributions to an online archive, rank the top 100 musical moments and remind listeners to tune in to relive the 885 Most Memorable Musical Moments October 2-19. |
