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UPenn's Perelman Center Lobby Goes Live!

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Visitors to University of Pennsylvania’s Perelman Center for Advanced Medicine are immediately welcomed and engaged with a large screen interpretive graphic solution by Gecko Group. Penn Medicine wanted a “museum level” exhibit to function within the everyday workings of the advanced medical center. Gecko’s state-of-the art solution shares Penn Medicine’s journey and instills awe and confidence in the organization’s contributions to the medical field, as well as telling the story of the historic Civic Center, formerly located on this site.

The multi-faceted solution is implemented through a variety of visitor interfaces including: multimedia components, traditional historical timelines, topic-specific reader rail panels, and artifact labels. Gecko Group created freestanding exhibit structures that are viewable from all four sides with the intent to maximize visitor circulation. The exhibits were designed with clean, straight lines to integrate with the architecture of the building, and provide interpretive information rich in content and imagery.